Pernod Ricard

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Pernod Ricard is a global spirits company that produces a wide variety of spirits, liqueurs, and other alcoholic products. It was formed in 1975 by the merger of two separate companies Pernod and Ricard. Pernod had been founded in 1805, and produced and sold Pernod Fils absinthe, one of the best known absinthe's of the day. Ricard was founded in 1932 by Paul Ricard, who successfully created the first absinthe substitute after the global ban of absinthe.

History

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1975

Pernod Ricard is created from the merger of two French anise-based spirits companies: Pernod, founded in 1805, and Ricard, founded by Paul Ricard in 1932

1976

The young company begins to diversify its portfolio which, thus far, mostly consists of anise-based aperitifs. They acquire la Compagnie Dubonnet-Cinzano (CDC) and Cusenier, which include Ambassadeur, Bartissol and Café de Paris brands

1978

Spanish subsidiary created

Patrick Ricard, son of Paul Ricard, takes over the company and dedicates more than 30 years of passion to it, transforming it from a French anise spirit producer to a global leader in Wine and Spirits

1985

Acquisition of Italian bitter Ramazotti

1986

First presence in Asia with the creation of Pernod Ricard Japan

1988

Acquisition of Irish Distillers, the leading producer of Irish whiskey and owner of Jameson

1989

Acquisition of Australian wine producer the Orlando Wyndham Group, which produces Jacob’s Creek

1990

Creation of Pernod Ricard Hong Kong

1992

Creation of Pernod Ricard Korea

1993

Pernod Ricard and the Cuban company Cuba Ron create Havana Club International, a 50/50 joint venture to market Havana Club rum

1994

Altaï Vodka is launched

1997

Presence reinforced in Eastern Europe with a stake in Jan Becher, which includes the bitter Becherovka

1999

Pernod Ricard acquires international rights to Polish vodka Wyborowa, as well as the Armenian Yerevan Brandy Company

2001

40% purchase of Seagram's business activity. Brands Chivas Regal, Martell and The Glenlivet join existing portfolio. Pernod Ricard doubles in size and moves into top three global Groups for Wine and Spirits

2003

Entrance into France’s CAC 40 index

2004

Acquisition of Framingham Winery in New Zealand

2005

Acquisition of Allied Domecq in partnership with Fortune Brands. The Group once again doubles in size and becomes the world No.2 in Wine and Spirits by incorporating Mumm and Perrier-Jouët champagnes, amongst others

2008

Acquisition for €5.7 billion of the Swedish group Vin & Sprit, owner of Absolut Vodka, making Pernod Ricard the world co-leader of the industry

2010

"Asia and Rest of the world" become the Group's top region

2012

Patrick Ricard passes away at age 67.

2013

Pernod Ricard further develops its presence in Africa, opening subsidiaries in Ghana, Angola, Kenya, Namibie, Nigeria, Maroc and other countries

2014

Pernod Ricard strengthens its brand portfolio by acquiring Kenwood, California Premium wine, and increasing its shareholding in Avión, Super Premium Tequila

2015

Alexandre Ricard becomes Chairman and CEO of Pernod Ricard

2016

In March 2016, Pernod Ricard purchases majority share of high-end German gin brand Monkey 47.

In December, Pernod Ricard North America invest in West Virginia-based Smooth Ambler.

2017

In June, Pernod Ricard announces partnership with Del Maguey Single Village mezcal.

See Also

• Pernod Ricard Product Portfolio

External Websites

• Pernod Ricard official website

• Forbes: Pernod Ricard